The return of bankers’ bonuses in London will help grow the UK’s fractional market, according to the organisers of the Fractional Life Expo.

The media company hopes to cash in on the rebounding financial services sector at the firm's next consumer exhibition this September.

Bonuses for London bankers are predicted to total £6.8 billion in 2010, up from £6 billion in 2009, says a study from the Centre for Economic and Business Research. Incentives are expected to reach £7.2 billion in 2011, and £7.7 billion the following year.

London has the highest level of Fractional Life opt-in UK subscribers and the financial sector is driving the growth of fractional ownership in the country, according to Fractional Life’s exhibitions and conference manager, Tracey Carter.

“The majority of [our] show visitors are ABC1,” she said. “They understand the fractional ownership concept and have the disposable income to spend.”

This year’s Expo will be held on 13-15 September at Broadgate Circus in the City – London’s financial district.

Exhibitors at the 2009 event included Firstlight The K Club in Ireland, Arcos Gardens in Spain, and Morgan Forbes in Madeira – which told OPP it was happy with the level of sales it made.

“It was our first year of exhibiting and the event holds many benefits to companies selling fractional models,” said Morgan Forbes’ head of marketing, John Ward. “Broadgate Circus offers many opportunities to target high net worth individuals.”

OPP is a media partner for the upcoming Fractional Summit USA, to be held from 31 August to 1 September 2010 in Miami.