Interval International has announced an partnership with Robb & Stucky Resorts, which will make the services of the design and furnishings firm available to Interval International member resorts.
The move is part of Interval’s Affiliate Advantage program, designed to offer marketing, sales and operational support to its vacation resorts, thereby also benefitting consumers who vacation in the respective properties.
The partnership will also help developers market their vacation ownership opportunities via Robb & Stucky. With the company maintaining an active database of more than 2.5 million consumers and its website receiving more than 75,000 visits every day, the company uses its in-house public relations and marketing agency to conduct awareness campaigns for developers, host in-store events and feature selected properties on its website.
Dan Lubner, president of Robb & Stucky Resorts, says: “Our national presence and affluent client base create the perfect opportunity for developers to tap into the right clientele and build brand identity.”